Andy Warhol was a big advocate of taking a subject that is very common in everyday life, and saw the beauty in the recognizable. The concept of this retail space will actually challenge that. This retail space will sell local musician’s and artist’s work, as well as display it in order to allow for a larger audience to discover things that are not mainstream or popular culture. Instead of taking subjects from the limelight, this space will take subjects who need and deserve more daily exposure. Local musicians and artists will finally get their spotlight and people will hopefully start to see the beauty in the unrecognized.